The Odd Gumnut is a permaculture farm in Maharashtra, India. Laura already had a logo, but the rest of her brand was sparse as she was ramping up a social media presence. Together, we set the tone for TOG: rich and earthy colors, playful fonts, and nature-inspired themes to allow her environmental advocacy to take center stage.

In keeping with this newly established brand voice, I created illustrations, patterned backgrounds, and funky designs for Laura to use in all her future social media posts advertising her online courses, kombucha brewery, farm-to-table dining space, and farmstay experiences.