iDesign specializes in instructional design, building online courses and degrees for institutions of higher education. When they decided to launch their social media presence, they knew they wanted to add to the current conversation in a meaningful way. So instead of talking about themselves, iDesign wanted to highlight important days, causes, and people as a way to engage their audience.

Their brand uses almost exclusively shades of blue, with occasional pops of yellow or photo-realistic colors. Real-life images are also sprinkled-in, which repeats the branding approach that many of their clients use. Here, I used illustration, custom typography, and animation to enrich and express their brand.